MONTREAL
Press Coverage Montreal
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Use the circles at the bottom of the slideshow to navigate.
The campaign's reach was significantly extended thanks to widespread (and persistent) media coverage. As seen in slides 6 and 7, the campaign was still being discussed in the press three weeks after the Berri Station installation came down. Please note: coverage from vegan media outlets is not included.
Click here for a translation of the 'Le Telejournal' segment
Click here for a translation of the unedited commentary about the campaign
by animal ethics expert Valéry Giroux
Click here for a translation of the 'On Va Se Le Dire' segment
Click here for a translation of the 'La Presse' article by Jean-François Labonté
BFBV Actions Montreal
The amazing Montreal team deserve a special shoutout for their hard work, dedication, dependability, enthusiasm, support, efficiency, and overall awesomeness. They not only executed a total of six BFBV vigils to coincide with the campaign, but each event was already planned, organized and announced on social media as early as September 2nd!